I started in traditional advertising – TV, radio, print, and digital. The usual suspects. Five years ago, I left agency life to have a baby and move to freelance. I haven’t looked back since.
In 2019, I formed a marketing collective with two other women. It was hard, intense, and the biggest crash course of my career. My experience now encompasses branding, PR, and in-house creative work. As for clients, I’ve migrated from the world of retail, telecom, and finance to the baby/toddler and plant-based food and beverage category.
It’s been an interesting ride. If I’ve learned anything, it’s that I prefer to work closely with brands I enjoy and respect.
Co-Founder, Creative Director
Assembly
2019 - Present
Freelance
Plum Organics, Something Massive, Harmless Harvest, B Labs, Various Startups
2015 - Present
Agency Life
KBS+, Digitas NY, MRM Worldwide, DRAFTFCB
2006 - 2014
Education
University of Texas at Austin
B.A. Spanish Language; B.S. Advertising; Texas Creative Sequence
2006